We Lead Your Vision for Care
For over 25 years, Goldfinger Communications has been at the forefront of strategic health communications. Our proven expertise in the National Health Basket campaigns and our long-term partnerships with international brands underscore our commitment to transforming public health narratives and driving impactful change in the healthcare ecosystem.
Shaping Influence
Decades of impact with pioneering health communication
Our expertise in health communications begins with rigorous strategic planning. We conduct in-depth research to understand the unique challenges and opportunities in the healthcare industry. By aligning our campaigns with the scientific, economic, and ethical dimensions of health innovation, we ensure that every message is accurate, timely, and resonant. Our strategic planning has enabled us to launch multi-channel campaigns that build trust and visibility among key stakeholders, from government bodies to patient advocacy groups.
In executing our campaigns, we bring creativity and precision to each initiative. Our tailored content solutions—ranging from editorial pieces and thought leadership articles to dynamic digital media initiatives—translate complex healthcare concepts into compelling narratives. This approach has been pivotal in our Health Basket projects, where our effective messaging has helped secure the inclusion of breakthrough medications and technologies for public funding, ultimately impacting the lives of thousands of patients.
Vertical Expertise
Expert strategies that shape health breakthroughs
Our deep media relationships and proactive advocacy strategies further set us apart. We work closely with healthcare journalists, influencers, and key opinion leaders to amplify your message in a crowded public space. Whether managing routine communications or navigating crisis situations, our active engagement with stakeholders reinforces your brand’s credibility and strategic positioning, ensuring that your voice is not only heard but also trusted.
Goldfinger is committed to continuous evolution. Through robust analytics and ongoing performance assessments, we fine-tune our messaging and delivery to stay ahead of the latest trends in health and digital communications. This adaptive, results-driven approach guarantees that our clients’ narratives remain relevant and influential, even in an ever-changing healthcare landscape. Our ability to seamlessly integrate traditional PR, public affairs, digital expertise, and crisis management means we are uniquely positioned to support your brand at every stage of its growth.
Tailored solutions for the health sector
Strategic Communication & Public Relations
Crafting compelling narratives that build trust and promote innovation.
Digital & Social Strategy
Enhancing digital presence and audience engagement across platforms.
Public Affairs & Government Relations
Advocating for your interests with key policy makers and regulatory bodies.
National Health Basket (NHB) Campaigns
Leveraging long-term expertise to secure favorable outcomes and build lasting credibility in the health sector.
NHB as an example
Each year, the National Health Basket Committee convenes to decide which medications and medical technologies will be publicly funded—decisions that directly affect the lives of thousands of patients, the future of healthcare innovation, and the priorities of Israel’s national health system.
Our challenge is to help clients tell the right story, in the right tone, to the right audience—without ever crossing the lines. This requires precision, discretion, and an in-depth understanding of both regulation and resonance.
FAQs
Answers to frequently asked questions
Goldfinger Communication brings over 25 years of dedicated experience in the health vertical, forging a legacy of excellence through tailored communications strategies that have transformed industry narratives. Our deep-rooted expertise spans a broad array of projects—from securing impactful media placements to driving influential Health Basket campaigns—positioning us as a trusted partner among industry leaders.
Our track record includes successful partnerships with premier healthcare organizations, pharmaceutical companies, and public institutions. We have collaborated with clients such as Medison, Sheba Hospital, and the Ministry of Health, as well as global giants like Takeda and GSK. This extensive experience and our proven ability to navigate complex regulatory environments underscore our commitment to advancing healthcare communications and shaping public discourse around vital health issues.
At Goldfinger Communication, our client roster spans a diverse spectrum of the healthcare ecosystem—from pioneering global pharmaceutical companies to local hospitals and public health institutions. We understand that every client has unique challenges and that our strategies must be precisely tailored to address industry-specific needs. This versatility has allowed us to develop customized approaches that resonate across the board, whether for groundbreaking research projects, patient engagement initiatives, or public health policy campaigns.
Our partnerships include long-standing relationships with some of the leading names in healthcare. We have effectively supported global brands like Takeda and GSK, while also working closely with key players such as Medison and Sheba Hospital. Additionally, our involvement with government bodies such as the Ministry of Health and our work on Health Basket campaigns demonstrate our capacity to drive high-stakes, regulated communication efforts, ensuring that every message is delivered with both impact and integrity.
Goldfinger Communication has a distinguished reputation for orchestrating successful Health Basket campaigns—an area that demands both strategic precision and an in-depth understanding of the regulatory landscape. Our approach begins with a meticulous research process, where we analyze market trends, regulatory frameworks, and stakeholder expectations. This ensures that each campaign not only meets the stringent requirements of the evaluation process but also positions the product or technology in the most favorable light for decision-makers.
We employ a comprehensive suite of services, ranging from strategic messaging and multi-channel PR to reputation management and crisis communication. By integrating these tactics, we are able to develop customized, compliant campaigns that resonate with both the public and professional audiences. Our consistent record of success over the past two decades is a testament to our ability to navigate the competitive, emotionally charged arena of the Health Basket, ensuring that our clients achieve optimal outcomes in a complex and rapidly evolving environment.
In today’s digital-first world, Goldfinger Communication seamlessly incorporates cutting-edge digital strategies into our healthcare communications solutions. We begin by conducting comprehensive digital audits of our clients’ online presence, identifying key opportunities to enhance engagement and optimize content for search engines and social media platforms. This digital-first approach ensures that every message reaches the right audience at the right time across multiple channels.
Our content creation process is both creative and data-driven, producing high-quality multimedia stories—from compelling articles and thought leadership pieces to interactive videos and infographics—that simplify complex health concepts. Through continuous monitoring and real-time analytics, we refine our digital strategies to maximize both reach and resonance. This integrated methodology not only strengthens our clients’ digital footprint but also positions them as leading voices in the healthcare sector, driving meaningful engagement and long-term growth.
Our PR & Media Relations service is fundamental in bringing healthcare narratives to life. At Goldfinger Communication, we harness decades of industry expertise to craft stories that bridge complex medical information with public relevance. We build strong partnerships with key media outlets, health journalists, and influential voices, ensuring that the health initiatives of our clients are communicated with clarity, precision, and strategic impact.
This service supports an array of needs—ranging from launching new health products and public health initiatives to managing crisis communications during critical moments. With our ability to secure high-impact media placements and develop thought-provoking content, we position our health clients as trusted experts and market leaders. Our integrated PR strategies create a cohesive narrative that not only raises brand awareness but also drives informed conversations across the healthcare ecosystem.
In the high-stakes world of healthcare, crisis communication can make all the difference between long-term reputational harm and a swift recovery. Goldfinger Communication employs a proactive and meticulously structured crisis management protocol to safeguard our clients’ brands during challenging times. We begin by conducting risk assessments and developing crisis response plans that are tailored to the unique challenges of the health sector, ensuring that potential issues are identified and addressed before they escalate.
During a crisis, our team mobilizes rapidly to control the narrative through transparent and timely communications. We leverage our strong media relationships to disseminate accurate information across traditional and digital channels, while simultaneously engaging with key stakeholders to address their concerns. Our data-driven monitoring tools track public sentiment in real time, allowing us to adjust our strategies dynamically. This robust approach not only mitigates immediate risks but also reinforces long-term trust and credibility with patients, medical professionals, and the public at large.
Goldfinger Communication’s approach to stakeholder engagement in healthcare is built on the principles of collaboration, transparency, and strategic foresight. We begin by mapping out the vast network of stakeholders—from healthcare providers and patient advocacy groups to regulatory bodies and industry experts. This comprehensive mapping allows us to tailor our communication strategies to address the unique needs and concerns of each group, ensuring that every message supports your overarching strategic objectives.
Our public affairs initiatives are designed to foster a dynamic dialogue among all key players in the healthcare ecosystem. By organizing exclusive roundtables, policy briefings, and media forums, we create platforms where critical issues can be discussed openly and constructively. This engagement is further bolstered by our strategic use of digital channels, ensuring that all stakeholder interactions are seamlessly integrated and data-backed. Ultimately, our proactive stakeholder management not only amplifies your brand’s voice but also builds enduring relationships that drive sustained, positive change in the healthcare landscape.
