In today’s ever-evolving world, traditional communication tools are joined daily by innovative, more immediate ones. This creates a promotional “noise” that surrounds consumers, compelling companies and organizations to try and find different ways to cut through the clutter. The best way to do that is by applying integrated marketing communication methods.
Integrated Marketing Communication (or IMC) as defined by The American Marketing Association is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” In other words, it is simply a harmonization process, intended to ensure all communications and promotional tools are working together and conveying the same powerful, consistent message.
IMC’s most basic goal is to make sure brands succeed in making a direct impact on their target audiences’ behavior, thus transforming consumers that are otherwise indifferent to the brand into interested consumers, consumers that have already shown interest into actual clients and a clients into repeat clients.
The IMC approach takes into account all points of contact between consumers and brands, since these are considered potential communication channels, through which a brand can spread its message across. Therefore the emphasis that was once put on traditional media when forming a marketing plan has now shifted towards direct and focused media outlets, like direct marketing, public relations and social media.
This is exactly where we come in
Our PR and digital media department constitute of passionate and driven professionals that offer clients 360 degree communication services, both leaning on the same practice: Defining the client’s needs; tailoring their strategy accordingly; establishing a clear, unified massage; and creating captivating content. All this in hand, our team then spreads the message throughout the most suitable media outlets, finally reaching the client’s targeted audience.
So essentially, one of our main strengths lay in our ability to quickly asses the magnitude of content platforms out there and recruit the ones most suited to each of our clients. We make sure the target audiences are motivated to act and react, wherever and whenever they may be, thus creating flawless integration between digital and traditional media.