Digital First
When Lavi Group—a longstanding leader in advanced wood, veneer, and flooring solutions—sought to strengthen its profile, Goldfinger Communication stepped in with a multifaceted PR strategy, digital presence optimization, and reputation management plan. The result was a united brand identity that resonated with carpenters, architects, designers, and consumers alike, helping Lavi Group stand out as the foremost authority in Israeli design innovation.
About Lavi Group
For over 70 years, Lavi Group has dedicated itself to the art of wood, cladding, and flooring. Partnering with groundbreaking international brands such as CLEAF, FORMICA, ALPI, and FANTONI, they bring cutting-edge materials to Israel—transforming spaces into centers of inspiration. With a robust production arm, Mila Facades, and a commitment to quality and responsibility, Lavi Group continues to redefine design possibilities in every project it undertakes.
The challenge
As Lavi Group evolved from a single entity to a ‘house of brands,’ it needed to consolidate its reputation under one cohesive narrative. Managing multiple sub-brands with distinct target audiences required a unifying voice and storytelling approach that highlighted each brand’s innovations while emphasizing Lavi Group’s overarching expertise and heritage. Ensuring consistency across both traditional and digital channels posed a complex but critical challenge.
By combining strategic PR efforts with digital presence optimization, Goldfinger Communication helped position Lavi Group as the go-to resource for innovative materials and design inspiration. Through well-timed media coverage, reputation monitoring, and curated online content, Lavi Group’s profile rose significantly.
Services used:
The outcome
Audience engagement increased on social media, website traffic reflected deeper brand exploration, and industry stakeholders began to view Lavi Group as a unified authority—rather than disparate offerings.
Increase in organic reach on social media channels
Increase in lead generation rates for physical stores
Increase in Video creation and distribution
Full stack marketing solutions
Today, Lavi Group’s cohesive brand identity stands as a testament to the power of integrated communication. Goldfinger Communication’s data-driven, creative approach not only amplified the Group’s presence but ensured each sub-brand’s unique story remained a key element of its broader success. From refined messaging to enhanced digital visibility, the partnership solidified Lavi Group’s reputation as a leader in the Israeli design space—ready to continue its legacy of innovation and excellence for decades to come.
- Social media optimization and content strategy
- Content creation and distribution
- Social media management and engagement
- Crisis communication and issue management
- Data-driven insights and reporting
- Reputation monitoring and analysis
