Roni is VP of IC (Integrated Communication) at Goldfinger Communications, head of media and strategic consulting. She is the professional supervisor of Goldfinger’s Department of Communications Consultants and oversees the development of media campaigns for leading players in the pharma industry, education, the third sector, etc. She is also the company’s digital manager, in charge of building content strategy for clients and professional oversight of its digital team.
With over two decades of experience in media strategy and public relations, Roni has worked extensively with the media, developing strategic communication plans and innovative media maneuvers. Shefi has wide experience in formulating comprehensive marketing plans, crisis management, marketing research, analyzing organizational strengths and competition, market segmentation, identifying the optimal marketing mix and target markets, creating business collaborations, distributing press releases, managing press conferences and more. She has led crisis-related PR campaigns, including many battles over the public health basket on behalf of patient organizations to ensure patient access to medical products and technologies.
