From Low Visibility to High Demand
Through synchronized marketing efforts, Shalem College successfully elevated its visibility and influence in Israel’s academic landscape. Today, it stands as a beacon of interdisciplinary education and leadership development.
About Shalem College
Shalem College is Israel’s pioneering liberal arts institution, located in the heart of Jerusalem. Established to provide a broad, interdisciplinary education grounded in the humanities and social sciences, the college emphasizes critical thinking, creativity, and civic responsibility as cornerstones of personal and academic development.
The challenge
In Israel’s highly competitive academic landscape, humanities and social sciences programs face unique obstacles. They must demonstrate their relevance in a world increasingly focused on practical skills and immediate returns while overcoming public perceptions that undervalue their potential. For Shalem College, this challenge was compounded by its need to expand awareness and communicate the transformative value of its education to a broader audience.
When we partnered with Shalem College, it was at a pivotal moment in its growth. The institution already had a strong identity, a vibrant community, and a proven track record of success. However, it needed to amplify its voice, strengthen its media presence, and expand its reach to attract more students and stakeholders.
Services used:
The outcome
We launched a comprehensive, cross-platform marketing strategy designed to highlight Shalem College’s unique value proposition. Our process began with in-depth quantitative and qualitative research to understand the institution’s strengths, challenges, and opportunities. Using these insights, we developed a new messaging framework rooted in Shalem’s core values—academic excellence, leadership development, and civic responsibility.
Increase in brand engagement across all platforms
Increase in prospective students attending open days
Rise in student enrollment
Focus on digital marketing solutions
We implemented an integrated action plan that created synergy across all communication channels. This included public relations campaigns that showcased the college’s achievements, digital marketing initiatives tailored to engage new audiences, content marketing that amplified the voices of students and alumni, targeted advertising campaigns, and strategic partnerships with key stakeholders. A central focus was expanding Shalem’s target audience while leveraging innovative platforms to tell its story in compelling ways.
- Media landscape analysis and audience research
- Channel selection and media mix optimization
- Performance tracking and optimization
- Cross-channel integration and synergy
