Strategy
When folks talk about what goes on ‘behind the scenes’ and ‘laying the groundwork’ this is what they mean. It’s the hard work that goes into creating what will eventually become a winning strategy. We’re here to help you make sense of your environment and forge a path through the thick undergrowth of mass communications in the 21st century.
reputation managment
Visibility is only good if it enhances your reputation and increases revenue. Make no mistake, people do in fact believe everything they read online. So we encourage folks to share their positive reviews, stories, articles, forum comments, Facebook posts, tweets and blogs to enhance your brand and cement your reputation. We’ll work our PR magic and use our media relations to develop content that enhances your brand favorability.
Need to enhance your company’s reputation, or promote a product or campaign? We’re here to offer the best government relations and public policy services, sporting over a decade of experience working to make sure our clients’ messages reach the right decision makers at the right time.
crises managment
As Warren Buffet aptly put it: ‘It takes 20 years to build a reputation, and five minutes to ruin it’. In fact, multiple channels and social media chatter means it’s really just a question of ‘when’ rather than ‘if’ it will all go sideways.
We understand the threats companies and brands face in a digital world that demands complete transparency and total devotion to customers’ expectations. This goes beyond effective communication. It’s about listening and responding thoughtfully. Its understanding that crisis management is not only about preventing bad things from happening; it’s about making sure they don’t get worse.
We will provide immediate, professional, discreet, creative and flexible crisis management services, and we’ll work together to navigate your brand to a safe harbor.
public affairs
We all share the same public space –and in Israel this space is pretty tight. Complex issues and conflicting agendas are all clamoring for attention. Navigating these turbulent waters requires a deft hand that’s willing to steer the course. That’s our passion and our expertise.
We formulate an effective engagement plan, reach the right decision makers and influencers, and get results.
